Tigo music bash thrills Dar fans

Tigo music bash thrills Dar fans

Over 18 domestic-based musicians converged at the Leaders Club in Dar es Salaam over the weekend where a highly entertaining bash courtesy of mobile telephone service providers Tigo took music fans by storm.

 

The Tigo’s Kiboko Yao concert which extended to 12-hour sensation music festival is dubbed to be one of the biggest in history, bringing together over 40,000 fans.

 

Among the top Tanzanian artists  who performed include  Naseeb Abdul or popularly known as ‘Diamond’, Ali Kiba, Weusi, Msondo, Ben Pol, Professor Jay, Shilole, Linah, Khadija Kopa, Christian Bella, and AY, among others.

Following the launch of Tigo music, now through pre-paid data music bundles, Tigo customers can access and enjoy more than 36 million tracks by Tanzanian and international artists on their phones, tablets, and computers. 

 

Additionally, Tigo Music will continue to add local and regional content through a new venture with Africa Music Rights, a digital music company that funds, acquires and manages music rights across the African continent.

‘We are excited to be the first in Tanzania to give our customers such access to unlimited music’, said Tigo Tanzania interim general manager Cecile Tiano.

 

‘Music plays an important role in Tanzania’s rich and diverse culture as it is enjoyed at every social event and in private moments. This is a significant achievement for us as we expect more and more people to use smart phones in this part of the world’, Tigo Tanzania interim general manager Cecile Tiano said.

 

‘As a digital lifestyle brand, Tigo Music will enable us to integrate seamlessly into the everyday lives of Tanzanians, celebrate and promote great local music. I am also excited that we have the support of the leading Tanzanian music artists some of whom are performing here today’, she said.

 

The introduction of Tigo Music in Tanzania follows the success of its launch in six Latin American Tigo markets since 2012 and in Tigo Ghana last October. In these markets Tigo Music has become an integral part of people’s daily digital lives, while also hosting live music events and exclusive artist studio recordings.

 

As a brand has grown in Colombia to become the country's leading music streaming service, with 600,000 users listening on average to over 400 songs and 40 hours of music every month.

SOURCE: THE GUARDIAN